Goat & Bee is an experiment in branding and packaging for an imagined restaurant specializing in fresh appetizers and small plates. Drawing parallels between foods and dance genres, Bubilas the bee and Pan the goat express flavors through their chosen styles of dance. Hand-drawn animations and illustrations aid in visualizing flavor. This exhibit acts as a proposal for an identity that can elevate a small business into a local landmark, by combining the worlds of animation, sequential art, and branding.
Their respective styles of dance have been chosen based on perceived qualities of the food. Honey, with its sharp sweetness and continuous dripping motions that flow in long viscous lines, led me to a parallel between honey and ballet, with its precision and elegance.
The way goat cheese spreads with a knife in wide swirling gestures, along with its bassy flavors, led to a connection with breakdancing. This urban dance movement is defined by bassy grooves and heavy swirling motions. Through the use of static images, motion can still be implied.